Tuesday, March 3, 2009

The Importance of Trend Watching

So we're still ironing out the minor details but mostly the plan is set for our first promotional event to start building some buzz about the new T-shirt company. We've also begun a small amount of online advertising to test the waters, as well as started a nice social networking campaign to get friends spreading the word to others.

All the marketing in the world wont save you if your products do not mesh with the times, unless you are only targeting a small niche market of course. Even then there are important things that you can learn from trend watching to make your business more successful.

I've started subscribing to some trend watching newsletters and the like, such as http://trendwatching.com and http://www.trendhunter.com/.

These sites can help you find emergind trends in markets that you can use to make your new products more appealing. Once simple example is the ongoing trend toward caring companies. With the big banks robbing us blink and then taking our tax money, people are hungry for an honest and caring company. Donate some of your proceeds to a charity and start to really care and you will see the results of your efforts coming to fruition much more quickly. This is just one example of how watching emerging trends can help your business.

Subscribe to as many trend watching sources as possible and keep up with the times. Use what you learn to shape your products and services and you will not be dissapointed.

If you know of any good sources for this type of info, post in the comments.